Every day we discover something new. That’s what makes life fun, right? We have a good one for you today.
At roadbikeoutlet.com (the authorized online retailer of Gavin cycling shoes) we get lots of questions about shoe sizing. The Gavin cycling shoes do run true to size, and use the EU shoe sizing conventions.
If you are unsure of your EU size, we usually suggest a couple of things. First, grab a pair of your sneakers and flip over the tongue. Quite often the EU size will be listed on the tag there. If it’s not, another idea is go to your local bike shop or a shoe store to be sized, and here is how we used to phrase it: “On one of their metal measuring devices.”
Until today, that is. Did you know it is called (drum roll please):
A Brannock Device!
Unless your uncle is a shoe salesman, you have to admit… you’d never heard of it. We fielded a call from a customer this morning who casually mentioned the term and when my coworker hung up we squealed with glee! Well I did, but I’m a girl. Phillip has a much cooler head.
Invented in the early part of the 20th century by Charles Brannock, the Brannock Device quickly became a worldwide foot measuring industry standard. It’s even featured in the hallowed halls of the Smithsonian Institution.
You’re welcome. Bust out that little tidbit at your next trivia night.
Don’t forget to check out our great selection of bike accessories and cycling shoes. From MTB/Spin shoes to awesome lightweight carbon fiber road shoes, we have your feet covered for any type of ride or training session.
PS: Try to learn something every day.